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Say No To Toddlers – 1970s Public Information Film

Graham Weevilface is not a name that’s particularly well-known these days but in the mid 1970s he was one of the leading producers of public information films on behalf of the British government. He was a recipient of numerous awards for films such as Danger! Slow Worm! and Chalk Cliffs: White Trauma but it’s his 1976 classic Say No To Toddlers that arguably had the most impact on a British public on the cusp of emerging from the darkness of high unemployment and unending energy crises into a brave new world of European integration and booming prosperity.

A massive sense of relief following World War II, the rise of promiscuity in the 1960s, and long, dark nights with nothing better to do in the early 1970s led to a state of what was described in government documentation at the time as “too many blasted babies” and so a number of programmes were accelerated in order to reduce the birth rate in the British Isles. Alongside adding bromide to the water supply and inventing a new craze called “aerobics” that was designed to tire people out making sex less likely the services of Weevilface were sought out and in very short order he was able to produce the following classic film clip.

Shown in cinemas and on television – particularly before and after schools and colleges programmes as children were most open to the message within – Say No To Toddlers was initially received with the kind of stupefying horror associated with all British public information films; the creepy music and stark voiceover messages were requirements of government-sanctioned movies but Weevilface excelled in the craft. However, in follow-up interviews with childless men and women during the 1980s and early 1990s it’s this specific film warning the dangers that toddlers and children possess that most often came out with a sense of warmth; many interviewees claimed that had it not been for the consideration of the British government they might have inadvertently unleashed swarms of adult-killing, car-stealing babies into the general population.

Author: Mark

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