CooperVision Rebranding
CooperVision – manufacturers and distributors of contact lenses worldwide – have recently rebranded themselves in an effort to set themselves apart from their competitiors, all of whom are in danger of being mistaken for one another with their similar packaging, logos, and designs. A booklet containing the new design concept has just been sent out to all employees (of whom I’m not one in case you’re wondering). The ringbound booklet consists of thick textured paper with various bits of brand imagery on it – peacock, kites, butterflies, balls, and so on – as well as semi-transparent overlays with typical corporate blurb; “we are open and sincere in our communications”, for instance. From the people I’ve talked to the response to the design has been positive. There’s something familiar about the imagery (more on that in a second) and the colours are vibrant giving the whole look a fresh feel. The old logo has been replaced with a more abstract circle, perhaps representing the iris of an eye with a lens in place, and there are a set of six colours to be used in different places within the CooperVision organisation. A shame for whoever ends up saddled with the sprout though. Overall, a good rebranding, and part of that has to surely be down to that strange sense of familiarity with it even though it’s new. It does make you wonder where they got their inspiration for the design...
Fashion Faves – Guinevere van Seenus
Tim Walker (photography) and Jacob K (styling) get together to shoot a lovely editorial for Vogue Italia entitled "Dreaming Of Another World". Guinevere van Seenus is perfectly cast in a lovely set piece which brings to mind Victorian gothic literature with all its flowing beauty combined with eerie undertones. Click to view...
Fashion Faves – Constance Jablonski
From a shoot entitled Double Jeu for Numéro magazine, featuring Constance Jablonski. The work of the photographer Sebastian Kim and the stylist Charles Varenne has produced an absolutely wonderful editorial that immediately bring to mind the visions of Fritz Lang’s Metropolis and all the gorgeous styling in that movie. Click the image to view the complete set and drool for...
Uggs Alternatives From Whooga
I was recently contacted by a company called Whooga and asked to promote their boots, alternatives to the Ugg brand, in exchange for some cold, hard cash. I was contacted on account of my apparent status as a "fashion blogger". Now, I like money – especially the cold, hard kind of money – but I don’t like being called a blogger (I prefer the term Words Mystic) and I don’t like being identified as a fashion blogger because, well, I’m not. Now, that’s not to say that I don’t like fashion. I do have a Style section on this site because fashion photography and design is interesting to me. Also: the models are pretty. Often scrawny, but they scrub up well. Anyway, where was I? So, Whooga UK wanted me to promote their boots for money. I ignored it. They then offered more money. I politely declined. They then offered me a pair of boots for free to review. Free boots? Get in the good books with the wife? And get a good excuse to write something long and rambling on the site? I became suddenly interested and this post – nay, first ever boots review! – is the result. Uggs What the hell are Uggs? Well, I think the dictionary defines them as "kinda like wellies, only soft, and with fur inside, and a bit weird-looking, okay, sometimes awful-looking, but you know, women seem to like them". I forget which dictionary that is. I’d never really paid much attention to the boots before and neither had my wife; she likes shoes and boots – she could open a museum in our house with her collection – but Ugg have never been on her hitlist. Getting a pair of Uggs from Whooga would be our first in-depth look at the boots. Whooga Uggs The first surprise upon opening the box from China was just how light the boots were. It turns out that this is standard for Uggs and part of the comfort appeal to women just might be that wearing a pair of Uggs is better than strapping breeze blocks to your feet. Who knows? I certainly don’t. Fathoming the minds of women is a skill beyond me. Light, yes, but from first look the quality seemed very good. Whooga Uggs are made from merino sheepskin which, it turns out, is very fine and very soft. But don’t just take my word for it! – although you should because I have a very trustworthy face – go read up about it on that source of all truths Wikipedia: "Merinos are regarded as having some of the finest and...
Model Trio: Edita Vilkeviciute
A trio of photos showcasing the work of Lithuanian model Edita Vilkeviciute: From Rapture, styled by Franck Benhamou and Darlene Jacobs, and beautifully photographed by Jeff Burton. More than a hint of classic Bardot imagery here photographed this time by Camilla Akrans and styled again by Franck Benhamou alongside Fredrik Stambro and Duffy for Numero in September 2010. For L’Express in September 2009, Edita sporting a McQueen creation, photographed by Alex...
Fashion Faves – Sasha Pivovarova
Alberta Ferretti Spring/Summer 2011 Photographed by Paolo Roversi, styling by Anastasia Barbieri, hair by Odile Gilbert, make-up by Sally Branka, model: Sasha Pivovarova. Quite a contrast to my previous fashion favourite, this light and airy outfit is perfect for a warm England in late Spring/early Summer. Great colours bring back memories of colonial times and most of this collection wouldn’t look out of place transported back in time 80 years to the Indian Subcontinent. This particular dress is perfect for day or early evening...
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